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About Us Company Introduction

Huayi Sanitary Ware is a powerhouse in Chinese sanitary ware. We have five core category industry chain clusters driven by technological innovation, covering the entire value chain of production, quality, research and development, technology, design, branding, and marketing. Our business covers more than 100 countries and regions worldwide, making us a bathroom manufacturer and innovator with global competitive advantages.

Huayi Sanitary Ware advocates for a "new comfortable bathroom lifestyle", with over 30 years of deep cultivation in the industry. It has a modern production base of more than 500000 square meters and strong research and development capabilities of "two stations, two bases, and three centers". It has introduced international advanced production equipment with high levels of automation, intelligence, and flexibility, greatly improving production efficiency and providing strong support for personalized private customization, consolidating market competitiveness.

Looking ahead to the future, Huayi aims to build a more diversified and international corporate ecosystem by increasing brand building, promoting omnichannel marketing, and global layout. It not only maintains a leading position in the domestic market, but also showcases the charm and strength of Chinese brands on the global stage, injecting strong momentum into Huayi's future development and opening a new brilliant chapter.


Culture Brand culture
  • Mission

    Meet the pursuit of a new generation of consumers for a comfortable bathroom lifestyle

  • Vision

    Committed to becoming a global bathroom brand rooted in China

  • Corporate Culture Spirit

    Innovation, development, efficiency, and dedication

  • Values

    We adhere to being honest social citizens, and use this as a cornerstone to carry out cooperation and fulfill our commitments;

    Passion is the driving force behind our career, and we continue to strive to better meet the pursuit of quality and comfort by bathroom users;

  • Focus and Evolution

    For 30 years, we have only focused on the bathroom industry and have always been dedicated to quality;

    From a single category to a complete bathroom, from production to the entire value chain, from a single market to a global market, we adhere to self evolution and transformation, crossing complex external environments;

  • Innovation driven

    In the ever-changing market environment, we persist in innovating from a single factor to a systematic approach, seeking new growth opportunities. This is also the secret to our gradual growth;

  • User oriented

    Enterprises are the organs of society, essentially existing to reduce transaction costs for users. We continue to create better quality and experiences to enhance the recognition and identification of our target user group, and better serving our users is the fundamental basis of our existence

  • POLICY

    Keeping up with the times, striving for excellence,

    Create a Huayi brand to satisfy customers

    Environmental policy

    Comply with regulations, prevent pollution, save energy and reduce consumption, and continuously improve

    Occupational Health and Safety Policy

    Putting people first, prioritizing safety, reducing risks, and promoting harmony

History Brand history
2023

Huayi was listed as one of the "Outstanding Enterprises in Jiangmen City in 2022"

Received the honorary titles of "Product R&D Leader Award" and "Top Ten Intelligent Sanitary Ware Brands"

Huayi's multiple products have won the Boiling Quality Award

2022

Huayi products have won the Boiling Quality Gold Award for the third consecutive year, and multiple products have won the 2022 Boiling Quality Award

Leva intelligent basin faucet and Flame series faucet won the 2022 German Red Dot Design Award

Smart faucet and Karl microbubble kitchen faucet won the 2022 German iF Design Award

Huayi has been listed on the 2022 Rongguang List of the China National Sanitary Ware Development Summit

2021

30th anniversary of Huayi Sanitary Ware's establishment;

The two mandatory national standards that participated in the drafting and formulation were officially implemented on January 1, 2021

The "Cool Bo" intelligent toilet, "Bordeaux" series shower room, and "Moonnight" series faucet have respectively won the "2021 Product Design Award" at the Cotton China Design Awards

2020

The China Brand Building Promotion Association and the China Asset Appraisal Association jointly released the 2020 China Brand Value. Huayi Sanitary Ware, with a brand strength of 834 and a brand value of 1.747 billion yuan, was listed on the list of innovative brands

Comprehensively transforming and upgrading to create a consumer brand, establishing a new comfortable bathroom lifestyle strategy positioning, launching a new brand VISI, and initiating a new round of brand strategy upgrading;

Acquisition of Komap (Jiangmen) Pipeline Heating Equipment Co., Ltd

2019

Huayi Sanitary Ware has achieved a revolutionary breakthrough in the research and industrialization of key technologies for the new generation of environmentally friendly brass faucets, making it the first bathroom enterprise to give an academic report at Oxford University

Huayi won the 2019 German iF Design Award with its product "JUE"

More than 180 water-saving products from Huayi have been listed on the government's water-saving plan list

2018

Huayi's product "Easy Shower" won the 2018 German iF Design Award

Strategic cooperation has been established with Hangxiao Steel Structure Co., Ltd. and its subsidiaries Wanjun Green Building Technology and Jinjiang Group to comprehensively promote large-scale real estate channel strategic cooperation;

Mr. Feng Songzhan, Chairman of Huayi Sanitary Ware, was awarded the "Backbone Figure of China's Sanitary Ware for 30 Years" and the "40 Outstanding Figures in the Sanitary Ware Industry for 40 Years of Reform and Opening Up"

Huayi Sanitary Ware was awarded the title of "Top 40 Sanitary Ware Industry in 40 Years of Reform and Opening Up"

2017

Awarded the honorary title of "China Export Quality and Safety Demonstration Enterprise"

Formally signed a new retail strategic cooperation agreement with Tmall, jointly launching new retail cooperation and exploration

2016

Huayi Sanitary Ware Ceramic Factory's 128 meter tunnel continuous production line has been successfully put into operation

This marks a new step forward in the production process of Huayi Sanitary Ware

2015

Huayi Sanitary Ware participated in the KBIS exhibition in the United States and the ISH exhibition in Germany, showcasing innovative and intelligent bathroom technology products

2014

Selected as the drafting unit for China's faucet industry standards

Jointly establish a postdoctoral station with South China University of Technology and set up a graduate training base

Its subsidiaries, European Standard Sanitary Ware and Jixing Sanitary Ware, were respectively awarded the title of "Guangdong Engineering Technology Research Center"

2013

The 1000 square meter Huayi Standard Laboratory has been newly built, completed, and put into use;

Build a 40000 square meter bathroom furniture factory and ceramic production line, comprehensively upgrade the overall bathroom strategy;

2011

Make every effort to enter the domestic market, sign well-known movie star Lu Yi as the brand spokesperson, and initiate brand upgrading;

2010

The 'Dazzling Series' won the Red Cotton Award at the 2010 Guangzhou International Design Week;

2009

The Huayi Standard Testing Experimental Center has been established, and the R&D team has expanded to 100 people;

European standard bathroom and Jixing bathroom have respectively won the title of "National High tech Enterprise";

2008

Launch a new growth strategy and activate the domestic market;

Establishing Huayi Electroplating Factory, Huayi Die Casting Factory, and Flandre Sanitary Ware;

2006

Layout of a 100000 square meter Franco bathroom factory and Huayi headquarters office building;

Has successively passed the North American CUPC product quality and safety certification and the US NSF non-toxic certification;

2005

Obtained Guangdong Province Famous Brand;

Obtained the top ten well-known brands in the Chinese faucet industry;

Obtained the title of National AAA Credit Enterprise;

2004

Further expansion, the acquisition of Gemstar Italy Sanitary Industry Co., Ltd.

2000

Aspect of international market, has won widespread praise foreign

European standard established Kaiping City Plumbing Equipment Co., Ltd.

Through ISO9001: 1994 international quality management system audit and obtain the certificate

1998

Selling well in Europe and gaining recognition in the North American market;

1995

Entering the European market;

1991

Huayi Sanitary Ware Co., Ltd. was founded

Power Brand power

Ensuring product quality from the source of the industrial chain, controlling low costs and fast delivery times

After more than 30 years of accumulation and development, Huayi Sanitary Ware has now grown into a large group enterprise. It is a comprehensive bathroom enterprise with intelligent products, ceramic sanitary ware, faucet showerheads, bathroom furniture, and shower rooms as its core. Covering 5 core categories, with 12 bathroom production bases, a total area of 500000 square meters, and an annual comprehensive production capacity exceeding 9 million pieces.

  • Vietnam factory

  • Jiangmen Factory

  • Huayi Ceramic Factory

  • Huayi Bathroom Cabinet Factory

  • Huayi Copper Material Factory

  • Huayi Die Casting Factory

  • Huayi Jixing

  • Huayi Headquarters

  • Huayi Electroplating Factory

  • Huayi European Standard

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Huayi 30th Anniversary Image Film

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